American Express Global Merchant Services came to us to support their need to reinforce Membership attribution—convey to merchants that they receive great value when they welcome or accept American Express. Our team developed a fun and engaging series of emails and a 60 sec. video to help reinforce that message and generate excitement to merchants nationwide.
THE RESULTS
Email engagement had a 25% lift in CTO and CTR rates while the video resulted in 91K views.
Email Role: Creative Director | Video Role: Creative Director and Designer | Video Animation: Jason Wickersheim
Recommendation Email with Animated GIF and dynamic content. Click to play.
